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Seth Godin: Feeding the Gorilla – BACK TALK – WebBusiness Magazine August 1, 1999

Seth Godin’s company, Yoyodyne Entertainment, developed games and contests consumers played via e-mail to sell products. Yahoo bought Yoyodyne and Godin received $30 million in stock. In addition to working at Yahoo, Godin has written Permission Marketing: Turning Strangers into Friends, and Friends into Customers.

Free Chapters available here: http://www.permission.com/

Amazon

All this is leading up to an article by steve beard in MUTE where he talks about Virilio and Godin.

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