Marshall McLuhan

Posting this so I can update my McLuhan page.

Marshall McLuhan is making a comeback or at least many his ideas are. Twenty years after his death, many of his thoughts and ideas about technology are cropping up again. Especially now that many of these ideas seem quite prophetic. During his lifetime, many readers of his work assumed that his theories on mass communication revolved around television. Looking back on his work, many admirers are now realizing that most of his thoughts apply to the Internet. In his 1962 book, The Gutenberg Galaxy, he predicted that the print culture would eventually be replaced by the electronic age. In his well-known 1964 book, Understanding Media, he goes on to foretell how technology has and will continue to change social relations and attitudes. In fact, he describes future society as a global village in which “we are all within reach of a single voice or the sound of tribal drums.” McLuhan understood the incredible impact that technology would have on the world and added many new quotes to the language that are recognized today, one of the most familiar being, “the medium is the message.” While still controversial in some circles, McLuhan’s ideas remain thought provoking and enlightening.

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