The difference between Brainstorming and Choice Creating

Jim Rough

The approach recommended here, choice-creating, is richer than what is normally meant by decision-making, problem-solving, or even “Creative Problem Solving.” Using choice-creating, not only can we solve impossible to solve issues, but we also introduce the possibility of transforming our feelings about such problems. Choice-creating transforms us and the situation. It changes the problem, empowers the person, and can transform the organization, as well.

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