Macromedia – Press room : Macromedia extends personalization to the inbox with LikeMinds eMail

LikeMinds observes implicit clickstream behavior, purchase history, and explicit form data on the e-merchant´┐Żs site. By comparing such behavior with those of previous visitors to the site, LikeMinds accurately predicts the products and content that are of interest to each individual. LikeMinds eMail uses these recommendations to generate scalable, outbound e-mail campaigns that are personalized to each recipient, driving more repeat visits and more satisfied customers

Sounds almost evil, yet this is the I Like This idea we invented and still await the implementaion of.