Book, and see audio post probably visable in the context related items below.
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success:
The book is rooted in the Seven Principles inspired by Steve Jobs:
- Do What You Love: Think differently about your career.
- Put a Dent in the Universe: Think differently about your vision.
- Kick Start Your Brain: Think differently about how you think.
- Sell Dreams, Not Products: Think differently about your customers.
- Say No to 1,000 Things: Think differently about design.
- Create Insanely Great Experiences: Think differently about your brand experience.
- Master the Message. Think differently about your story.
Overall, it’s business motherhood and apple pie, filtered through the uniquely creative mind of Steve Jobs. It’s important to recognize, however, that each of us is our own unique person, and the only person who can think or be like Steve Jobs is …. Steve Jobs.