In a way it does not detract from the pernicious psychological philosophy that is Trumpism.(I wrote about it here) He does not build his hotels either. And the ghostwriter Tony Schwartz, is now ashamed of his collaboration on the first book “The art of the Deal”. When I saw the list of book titles on Amazon by Tony Schwartz I assumed he was a perpetrator of the same philosophy – GCP – goal centred positivism, or psychological imperialism, or what Marx called idealism, the same standpoint a colleague called “The idolatry of quantitative methods in the teaching of psychiatry”. And I think maybe he was, maybe he still carries the dark seed.
But Tony Schwartz is more complex than just reading the titles suggests. Judging a book by its cover is a bad habit of mine. I still have not read one his books but I have listened to one of his talks on YouTube. It seems he understands one of the hallmarks of the “positive thinking” philosophy, the denial of the “shadow”. He even quotes James Hillman quite well on the need to embrace the shadow (though Hillman could not embrace his own). To accept what is, not just what you desire. He certainly is afraid of a Trump presidency.
Schwartz claims he wrote “The Art of the Deal”. I imagine that what is said in the Guardian is more the case: “In it he translated Trump’s coarse ramblings into charming straight talk”.
I have some hypothesis I’ll continue to investigate.
Schwartz attributes the problem with Trump to his “character”. He is a champion of the philosophy that Trump is a narcissist and a baddie. If he was a goodie then his positivism would be ok.
Trump is a victim at the success end of the American dream. He embodies ideology that is much larger than him, an ideology at the heart of the superstructure of the capitalist system. The rags to riches myth is meant to keep workers in their place, working hard, while they remain poor. Occasionally one of the rich believes the myth, that it is his own character that makes him rich.
Belief in being the biggest, the greatest, the best, the most successful etc. does “work” to some extent. I can imagine the US booming in the most crass and vulgar way, till it crashes and burns and maybe takes the world with it. It is not just Trump, he is the product of a system rotten at the core.