The Making of a Virtual Professor
Richard B. Kettner-Polley
Professor of Business Administration
International School of Information Management University


The role of the professor is changing dramatically. Lectures endure despite the fact that they were outmoded as soon as books became readily available to students. This is a case study in the transformation of one traditional professor into a virtual professor. On one level this is only one person’s story. On another level it is a sign of the times. Jorge Klor de Alva’s choice to leave one of the most prestigious universities in the country for the University of Phoenix is a signal event. Traditional academia will change, and it is the quiet transformation of traditional professors into virtual professors that tells the true story behind this revolution.

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