Seth Godin’s company, Yoyodyne Entertainment, developed games and contests consumers played via e-mail to sell products. Yahoo bought Yoyodyne and Godin received $30 million in stock. In addition to working at Yahoo, Godin has written Permission Marketing: Turning Strangers into Friends, and Friends into Customers.
Free Chapters available here: http://www.permission.com/
All this is leading up to an article by steve beard in MUTE where he talks about Virilio and Godin.