Links as a pseudo-monetary unit?

Jill Walker’s (jill/txt) article:Links and Power: The Political Economy of Linking on the Web

Links have always been fundamental to the web. In the last few years their value has become regulated as search engines and other systems that find and define the structures of the Web increasingly index links and anchor text in addition to keywords and page content. In these projects, links are seen as objective, democratic and machine-readable signs of value. This paper discusses the implications and the power structures inherent in this relatively undiscussed but influential change in the structuring of the World Wide Web.

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