A business without a vision is directionless. It lacks purpose. It lacks the essential idea from which commitment, growth, and the sense of personal achievement arrive and flourish. But a vision without a plan is only a hope. A vision needs a plan to make it come alive, to make it a reality.
A nice quote & bigger than just a business slogan. Kate & I have been working on our business plan & Kate made a good distinction between Vision & Strategic Objective.
The Vision is how it Looks. The Strategic Objective includes the hidden means, it is like the difference behoove the picture of a house and the sketches of how the details work under the tiles & the cladding.