The item from the Guardian on clicktivism I linked to in the last post has a  potent prediction in its conclusion.  I like the sentiment.  It is not enough though.  Jettisoning the methods of marketing is fine, but what then?  How to truly embrace the power of the net & social networks in an emerging world, how that can be done in a radical revolutionary way is not yet evident.  Do Wikipedia,  Linux, Facebook have something that can be harnessed for a greater purpose?  How?

Clicktivism is ruining leftist activism | Micah White | Comment is free | guardian.co.uk:

In place of measurements and focus groups will be a return to the very thing that marketers most fear: the passionate, ideological and total critique of consumer society. Resuscitating the emancipatory project the left was once known for, these activists will attack the deadening commercialisation of life. And, uniting a global population against the megacorporations who unduly influence our democracies, they will jettison the consumerist ideology of marketing that has for too long constrained the possibility of social revolution.

Related Posts:

  • No Related Posts