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Marshall McLuhan

”That is why we must, to use them at all, serve these objects, these extensions of ourselves, as gods or minor religions… Physiologically, man in normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms.The machine world reciprocates man’s love by expediting his wishes and desires, namely, in providing him with wealth.”

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